In the first year of the study, through a group of mandatory subjects, master’s students acquaint themselves with the function of visual identity in creating a company’s identity and the mechanism of brand formation, methods of positioning, and communication with the audience. A brand is created by the audience’s perception, so it examines how visual elements and aspects influence brand strategy, brand inception, brand experience, and brand transformation under market demands. Elective subject groups allow students to deepen specific skills in the fields of digital fabrication, print production, studio photography, or spatial design.

In the second year of master’s studies, students refine their knowledge and skills to strengthen the brand using photography, spatial graphics, and brand promotion tools. Through a group of elective subjects, knowledge in web animation, typography, and digital interface design is deepened, allowing students to further specialize. At the end of the fourth semester, students are expected to achieve a synthesis of acquired knowledge in the Master’s Thesis course, where the student conceives a comprehensive original project through practical (artistic) and written work. Through the realization of the project in both printed and digital formats, the student demonstrates knowledge and skills in project implementation and presentation. A Master Designer is capable of independently or collaboratively working on rebranding and creating a new brand.